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The advertising salesperson today with the brightest future is one being Called a Streetfighter.
A Streetfighter is NOT a fast-talking peddler or one that's known as a professional closer. A Streetfighter IS a dedicated sales professional who understands the need for strong people skills AND "Hustle Skills." Their goal is to be THE BEST.
So, what makes this person different?
PASSION! They have a real passion for selling. Have you ever closed a sale that you found personally gratifying, even if it wasn't that large, or financially rewarding? Streetfighters thrive on the challenge of selling. It keeps them motivated every bit as much as the monetary reward.
NO EXCUSES! Their territory or account list is covered…no matter what it takes. Their strength lies in numbers…the number of prospects they're able to connect with on a regular basis. Streetfighters will manage their time and travel with tenacity.
There are no clock-watchers in this club!
TOP-OF-MIND ALL THE TIME! A Streetfighter does whatever it takes to stay top-of-mind with prospects and occasional buyers. And why not? With tools like client management software and e-mail, falling out of touch is inexcusable.
OPPORTUNISTIC! While some salespeople walk into a customers office and see a buyer, the Streetfighter walks in and sees additional needs and people with influence. A 'fresh eyes' outlook is their trademark.
A FIGHTER! The Streetfighter is fighting for their customer. They serve as partners, uncovering needs and bringing solutions. Selling is solving, and Streetfighters do it best.
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